Insideworld.gr
Insideworld is a new news/media outlet that approached us to build its digital identity from the ground up. With no prior website or social media presence, its brand visibility and recognition were limited. We designed a modern, dynamic platform that reflects its journalistic mission, and took charge of its social media presence—establishing a consistent and engaging communication strategy from scratch.
Client
Insideworld.gr
Industry
News
Blog
Services
UI/UX Design
Web Development
SEO
Social Media Management
Tools
Figma
WordPress
Elementor
Date
July 2025
Goal
Our goal was to create a modern and competitive website, capable of standing proudly alongside established news platforms. We placed special emphasis on a UX that delivers a smooth and enjoyable browsing experience, paired with a UI that evokes a new era of digital aesthetics—without compromising functionality or ease of use.
Outcome
Ιnsideworld.gr: A New Digital News Platform from the Ground Up
Ιnsideworld.gr is a newly launched news outlet with a mission to deliver reliable, diverse coverage of current affairs. Our team was entrusted with the complete design and development of its digital presence, creating a modern and functional website from scratch.
Structure & Content
The website’s architecture was designed to ensure clear information presentation and intuitive navigation. Thematic sections are organized with clarity, while each article is accompanied by distinct visual elements and typography that enhance readability. The content is regularly updated and spans a wide range of topics—from political developments to social issues and international events.
Technical Implementation
The platform was developed with a strong focus on performance and technical excellence.
Best SEO practices were applied, along with specifications for Google News inclusion.
JavaScript and CSS resources were optimized to minimize render-blocking elements.
The website is fully responsive, offering a seamless experience across all devices.
UI/UX Design
The user interface (UI) features a modern aesthetic with clean lines and a balanced color palette. The user experience (UX) emphasizes usability, speed, and enjoyable navigation—ensuring that content remains central without unnecessary distractions.
Social Media Presence
Alongside the website, we crafted the platform’s visual identity for social media.
Custom templates and branded graphics were created.
A content strategy was defined to boost brand recognition and audience engagement.
Functional integration with the website ensures a cohesive brand experience across all channels.
Gallery
