Gini Group, a company with active commercial operations and a dynamic product portfolio, entrusted us with the design of its newsletter campaigns and digital ads to promote offers and new arrivals. The content focuses on promotions, high-demand products, and seasonal campaigns, aiming to increase engagement and drive sales.
The goal of the project was to create visually appealing and functional newsletters, along with ad creatives that stand out in a highly competitive environment. We focused on:
Clear presentation of promotional offers
Responsive design tailored for both mobile and desktop
Alignment with Gini Group’s brand identity
Effective call-to-action (CTA) strategies for immediate conversion